Ϫ A huge trend within higher education is the increasingly diverse values, ideals, concepts, traditions, and people interacting on college campuses. There is no doubt that everyone who works on a college campus must be intentional in gaining greater culture awareness and sensitivity. College administrators must be vigilant in identifying student and community voices that are not being heard and seeking them out in order to provide the services, support and programming necessary to meet the ever changing population. This is an incredible challenge particularly because cultural variance leads to different levels of comfort with self-advocacy and therefore certain people and groups will be far less likely to come forward with their wants and needs. At the same time it is important for administrators to remember that not everyone on a college campus is supportive or knowledgeable about the increasingly diverse world. It is imperative that the fears and misinformation surrounding globalization and multiculturalism are identified, discussed openly and lessened through knowledgeable and respectful conversations.